Dresses are her specialty, and she focuses on creating styles that can represent women of all ages and sizes who are passionate about the 1950’s era.
Joy has what she calls a “borderline obsession” with everything about the 1950’s. She has spent years browsing and perusing through vintage and thrift stores, looking for styles, fabrics and patterns to incorporate into her line. She draws inspiration from original retro and vintage pieces, turning her ideas into new, fun dresses with a modern twist.
Before starting Hot Couture, Joy worked as a designer for music and theatre establishments, finding and creating costumes for performers. In 1995, she founded her own label, turning her looks into a worldwide fashion phenomenon. She focuses on keeping her online store relatively small with selective items, but prides herself on attention to detail and high quality looks at affordable prices. Rather than flooding her online store with hundreds of items, she focuses on providing classic items that incorporate the best aspects of the retro eras.
One thing women love about the Hot Couture retro fashion line is that you certainly don’t have to be a tiny figured woman in order to pull off the looks. Her dresses and styles are available up to 4XL, so all women can have the opportunity to wear a flattering pin up or retro style.
The styles of Hot Couture are not only designed to reflect the pin up era of the 1950’s, but to flatter a woman’s figure while bringing attention to her best assets. Many dresses are designed to hide the extra “junk in the trunk,” but Hot Couture dresses are designed to flatter it. Women wear Hot Couture dresses with confidence, knowing they are dressed in high quality fashion that brings out their fierce femininity and draws attention to the most gorgeous and flattering parts of their body.
Whether you’re a size XS or a XXXXL, Hot Couture has the perfect retro, pin up or rockabilly dress for you. Look through the high quality online store for a variety of outfits designed perfectly for your specific body type.