The Lovely Lena Hoschek
Fashion designers always have a hunger, a certain appetite for a certain style. Lena Hoscheck, from Austria, has an appetite for the classics.
with friendly permission by Lena Hoschek
Figure flattering, feminine, timeless looks that can make any woman feel like a lady. Graduating from the Fashion Institute in Vienna, she now has employees in Graz, Vienna, and Berlin. Not only is her pin-up fashion empire expanding, she’s also adding some high status names to her little black book of happy clientele. Pop sensation, Katy Perry and German actress, Charlotte Roche, are satisfied Lena Hoschek shoppers.
Cravings for colored lace, creamy silks, and smooth fabrics with rich prints are all met with Lena Hoschek’s extensive and detailed collections, of 1940s and 1950s inspired pieces. Dresses always seem to be a pin-up designers bread and butter, since they are in high demand among the vintage community. Lena Hoschek doesn’t just cater to the cries of her eccentric pin-up ladies, she spoils them rotten by going above and beyond.
Not only does she have amazing dress selections but Lena also creates skirts, blouses, knitwear, jackets, swimwear, shorts and pants, T-shirts (for men and women), sunglasses, and other accessories. A smorgasbord of vintage inspired treats for the dedicated collector.
Lena tends to stick with neutral elegant colors and classic designs, really capturing the true feel of the 1940s and 1950s with her choice of subtle prints and styles. Not only does Lena Hoschek capture the most beautiful moments of the past, she also capture the essence of femininity in her collections.
She isn’t all about being a perfect graceful lady, no woman is perfect. The female race has to learn to laugh at their flaws while still carrying on like a true vintage inspired vixen. Lena believes in laughter, having a good sense of humor, having fun, and laughing at obvious human and female flaws. Her collections also represent that radiant side of her.
It’s seen through adorable polka dot prints and kissy lip patterns on the bathing suits. Just imagine the spunky pop star Katy Perry, she obviously found a friend in Lena Hoschek’s creations. Fun, feminine, vintage, timeless…Lena’s imagination and determination has created it all.