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Ecouture by Lund: Fashion Forward and Environmentally Friendly

Ecouture by Lund: Fashion Forward and Environmentally Friendly

Danish designer, Johanne Helger Lund, leads her fashion brand, Ecouture by Lund, with passion and responsibility.


Her creative designs are boho-chic combined with the presence of 1950’s and 1960’s retro fashion. Her line is taken to the next level by creating eco-friendly clothing under socially responsible working conditions. Take a look at this talented designer and her web-based clothing shop from Denmark:

Johanne is a self-taught dressmaker with extensive experience as a film and costume designer for theatre, television and film. As the daughter of an actress and musician, she was raised by creative minds, and her inspiration from a young age has carried her to a successful fashion career. In fact, Ecouture’s Facebook fanbase is one of the largest and most loyal in the Danish fashion industry.

Every piece in her store is obviously vintage-inspired, but it is within Johanne’s collection of dresses and skirts where pinup girls will find the ode to retro fashion they love. These nostalgic garments are beautifully crafted with carefully placed details and accents that make her clothing special and unique. The cut of her dresses and skirts pair well with classic ballet flats or peep toe high heels. If you need a break from clean lines and strong silhouettes, ECouture also masters the mysterious, playful and romantic nature of gypsy-like apparel and accessories.

Constructing clothing through sustainable and organic materials is on the rise in the fashion industry, but Johanne is seriously dedicated to respecting the environment. The natural fabrics used in Ecouture clothing, like cotton, hemp, flax, wool and silk, are endorsed by the Swiss IMO, Swedish KRAV and the Dutch Control Union. It is admirable this line is producing beautifully crafted, comfortable and feminine garments that have a good return to the environment.

The clothes from this shop are high quality, and you will be delighted to own a piece of a collection that brings you confidence and happiness for a long time. ECouture is continually developing and improving to satisfy the needs of its current and future customers. It is exciting to anticipate what Anne and her brand will deliver to the vintage-inspired fashion industry in the future.